The National Football League wants to make it easier than ever for female fans to look stylish in their favorite team colors. And not just for game day! Because today’s team fashions are just that…fashionable.
Gone are the days of oversized jerseys or smaller pink jerseys on women. With females making up 45% of the NFL’s fans, team apparel has come a long way. And the NFL wants to show you just how far it’s come.
The NFL brought its Fit For You Style Lounge to Lucas Oil Stadium in Indianapolis on Sunday. The pop up boutique was located inside the stadium and featured some of the newest and most fashionable women’s Colts apparel and accessories. Every way to show your team spirit…including Colts manicures and fan photo opportunities.
I shopped the store with my mom before the Colts/Browns game and we both found fun, new Colts stuff. Some of it we had seen before, but some was brand new. Alyssa Milano’s Touch by AM line was well represented and has always been one of our favorites. A new name to women’s fan wear, All Sport Couture, made its debut with fitted tops fashioned for game day or date night. The high-end line was started by Indianapolis designer Lena Ward and carries a higher price tag than some fans are used to paying to show their team spirit…but for couture, it’s still a bargain!
The one day event left me wanting more…more apparel (which you can now shop online at the NFL women’s shop), and more events like this. I am hoping the Fit for You Colts Style Lounge will make a return appearance next season, and judging by the turnout, I would assume so. Better yet, let’s make it a permanent addition (calling Mr. Irsay…). In the meantime, there may be one coming to a stadium near you!
Check out the Fit for You Style Lounge in your NFL city:
Detroit Lions, October 28th
New Orleans Saints, November 5th
Kansas City Chiefs, November 17th
St. Louis Rams, November 18th
San Diego Chargers, December 2nd
I love to see the NFL doing special stuff for the ladies. They’ve finally figured out who their best fans are. Or at least, their best looking fans! Either way, our message to the NFL and Commissioner Roger Goodell is…we love it! And we want more!
Females, fashion, and football…does it get any better than that?