Calling all handbag designers…Kate Spade, Louis Vuitton, Marc Jacobs. Report immediately to the NFL offices in Manhattan for the latest designing reality show.
Think…Project Runway meets Fashion Star meets Sunday Night Football.
Your mission, should you choose to accept it, (and when you hear the terms you may not) is to design a fashionable handbag for NFL football fans. You will only have two materials to work with: clear plastic, vinyl, or PVC and an accent of your choice. The finished product may be no larger than 12” x 6” x 12.”
The clock starts…now. Your deadline is the start of the NFL season on September 5th.
The judges…Karl Lagerfeld, Anna Wintour, and me.
The reward? The winning bag will be sold online and in NFL shops nationwide. You will also have the privilege of watching Super Bowl XLVIII from the suite of NFL Commissioner Roger Goodell. I haven’t asked him yet, but I’m sure he’s cool with it.
To the designer, the real prize is something bigger. Something altruistic. Something that lasts forever. The knowledge that they spared millions of women from walking around carrying this:
One thing is clear. Despite its best intentions, the NFL fumbled the “all clear” challenge.
Time for them to punt.
And time for us to say…