The next big reality show? Project Handbag. NFL edition.



Calling all handbag designers…Kate Spade, Louis Vuitton, Marc Jacobs. Report immediately to the NFL offices in Manhattan for the latest designing reality show.

Think…Project Runway meets Fashion Star meets Sunday Night Football.

Your mission, should you choose to accept it, (and when you hear the terms you may not) is to design a fashionable handbag for NFL football fans. You will only have two materials to work with: clear plastic, vinyl, or PVC and an accent of your choice. The finished product may be no larger than 12” x 6” x 12.”

Photo: NFL

Photo: NFL

The clock starts…now. Your deadline is the start of the NFL season on September 5th.

The judges…Karl Lagerfeld, Anna Wintour, and me.

The reward? The winning bag will be sold online and in NFL shops nationwide. You will also have the privilege of watching Super Bowl XLVIII from the suite of NFL Commissioner Roger Goodell. I haven’t asked him yet, but I’m sure he’s cool with it.

To the designer, the real prize is something bigger. Something altruistic. Something that lasts forever. The knowledge that they spared millions of women from walking around carrying this:

One thing is clear. Despite its best intentions, the NFL fumbled the “all clear” challenge.

Time for them to punt.

And time for us to say…

Auf wiedersehen.



  1. Kendra Kroll (@PortaPocketGal) says:

    ha! love your humor…and your spirit! 🙂 Yeah, the NFL seems to have gone a bit far here, but I can’t really fault them for trying to be proactive… especially after what happened at the Boston Marathon.
    At least us gals have ways to make sure our vital or essential items like ID, cards, cash, cell phones …(& tampons!) etc are always conveniently ON ourselves and OUT of that clear bag/purse/whatever 😉 …these hands-free, patented, problem-solving solutions can be used solo or even WITH that other (clear) bag to keep your more important items CLOSER. why not stop by… and help yourself.
    use special code NFL for 13% off for 2013 🙂

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